%0 Journal Article %A Gian Fulgoni %A Adam Lella %T Is Your Digital Marketing Strategy In Sync with Latino-User Behavior? %B A Growing Demographic Forces Media Firms To Rethink Mobile-Marketing Strategies %D 2014 %R 10.2501/JAR-54-3-255-258 %J Journal of Advertising Research %P 255-258 %V 54 %N 3 %U https://www.journalofadvertisingresearch.com/content/jadvertres/54/3/255.full.pdf