RT Journal Article SR Electronic T1 What Do We Know About Multicultural Marketing? JF Journal of Advertising Research JO J Advert Res FD WARC SP 252 OP 253 DO 10.2501/JAR-54-3-252-253 VO 54 IS 3 A1 Precourt, Geoffrey YR 2014 UL http://www.journalofadvertisingresearch.com/content/54/3/252.abstract AB