RT Journal Article
SR Electronic
T1 What Do We Know About Multicultural Marketing?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 252
OP 253
DO 10.2501/JAR-54-3-252-253
VO 54
IS 3
A1 Geoffrey Precourt
YR 2014
UL http://www.journalofadvertisingresearch.com/content/54/3/252.abstract
AB