PT  - JOURNAL ARTICLE
AU  - Geoffrey Precourt
TI  - What Do We Know About Multicultural Marketing?
AID  - 10.2501/JAR-54-3-252-253
DP  - 2014 Sep 01
TA  - Journal of Advertising Research
PG  - 252--253
VI  - 54
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/54/3/252.short
4100  - http://www.journalofadvertisingresearch.com/content/54/3/252.full
SO  - J Advert Res2014 Sep 01; 54