TY - JOUR T1 - Building a Global Presence JF - Journal of Advertising Research JO - J Advert Res SP - i LP - i DO - 10.2501/JAR-54-2-00i-00i VL - 54 IS - 2 A2 - , Y1 - 2014/06/01 UR - http://www.journalofadvertisingresearch.com/content/54/2/i.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -