PT - JOURNAL ARTICLE AU - Julian Stubbs TI - Head in the Clouds? AID - 10.2501/JAR-54-2-138-140 DP - 2014 Jun 01 TA - Journal of Advertising Research PG - 138--140 VI - 54 IP - 2 4099 - http://www.journalofadvertisingresearch.com/content/54/2/138.short 4100 - http://www.journalofadvertisingresearch.com/content/54/2/138.full SO - J Advert Res2014 Jun 01; 54 AB - Julian Stubbs is founder and CEO of UP There, Everywhere, a global cloud-based consultancy group, which employs more than 150 people in 19 cities around the world. He is the author of Wish You Were Here (Create Space, 2012) which explores the branding of places and destinations, and E-Ployment. The Third Way to Live and Work in the Cloud (Create Space, 2014). UP There, Everywhere's list of clients includes the city of Stockholm, for which Stubbs created the brand positioning and tag line, “Stockholm, The Capital of Scandinavia.”In this Speaker's Box, Stubbs argues that cloud-based agencies will become more common and that their operational tools—untraditional as they might be—offer many opportunities for marketers and research.