PT  - JOURNAL ARTICLE
AU  - Geoffrey Precourt
TI  - What Do We Know About Peer-to-Peer Marketing?
AID  - 10.2501/JAR-54-2-124-125
DP  - 2014 Jun 01
TA  - Journal of Advertising Research
PG  - 124--125
VI  - 54
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/54/2/124.short
4100  - http://www.journalofadvertisingresearch.com/content/54/2/124.full
SO  - J Advert Res2014 Jun 01; 54