TY - JOUR T1 - What Do We Know About Peer-to-Peer Marketing? JF - Journal of Advertising Research JO - J Advert Res SP - 124 LP - 125 DO - 10.2501/JAR-54-2-124-125 VL - 54 IS - 2 AU - Geoffrey Precourt Y1 - 2014/06/01 UR - http://www.journalofadvertisingresearch.com/content/54/2/124.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -