TY - JOUR T1 - Lessons Learned from 197 Metrics, 150 Studies, and 12 Essays JF - Journal of Advertising Research JO - J Advert Res SP - 110 LP - 118 DO - 10.2501/JAR-54-1-110-118 VL - 54 IS - 1 AU - Stephen D. Rappaport Y1 - 2014/03/01 UR - http://www.journalofadvertisingresearch.com/content/54/1/110.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -