PT  - JOURNAL ARTICLE
AU  - Gian Fulgoni
AU  - Andrew Lipsman
TI  - Digital Game Changers
AID  - 10.2501/JAR-54-1-011-016
DP  - 2014 Mar 01
TA  - Journal of Advertising Research
PG  - 11--16
VI  - 54
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/54/1/11.short
4100  - http://www.journalofadvertisingresearch.com/content/54/1/11.full
SO  - J Advert Res2014 Mar 01; 54