RT Journal Article
SR Electronic
T1 Honoring Insight that Drives Change
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP i
OP i
DO 10.2501/JAR-53-4-00i-00i
VO 53
IS 4
YR 2013
UL http://www.journalofadvertisingresearch.com/content/53/4/i.abstract
AB