RT Journal Article
SR Electronic
T1 Big Data: Friend or Foe of Digital Advertising?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 372
OP 376
DO 10.2501/JAR-53-4-372-376
VO 53
IS 4
A1 Fulgoni, Gian
YR 2013
UL http://www.journalofadvertisingresearch.com/content/53/4/372.abstract
AB