PT - JOURNAL ARTICLE AU - Fulgoni, Gian TI - Big Data: Friend or Foe of Digital Advertising? AID - 10.2501/JAR-53-4-372-376 DP - 2013 Dec 01 TA - Journal of Advertising Research PG - 372--376 VI - 53 IP - 4 4099 - http://www.journalofadvertisingresearch.com/content/53/4/372.short 4100 - http://www.journalofadvertisingresearch.com/content/53/4/372.full SO - J Advert Res2013 Dec 01; 53