%0 Journal Article %A Gian Fulgoni %T Big Data: Friend or Foe of Digital Advertising? %B Five Ways Marketers Should Use Digital Big Data to Their Advantage %D 2013 %R 10.2501/JAR-53-4-372-376 %J Journal of Advertising Research %P 372-376 %V 53 %N 4 %U https://www.journalofadvertisingresearch.com/content/jadvertres/53/4/372.full.pdf