TY - JOUR T1 - Big Data: Friend or Foe of Digital Advertising? JF - Journal of Advertising Research JO - J Advert Res SP - 372 LP - 376 DO - 10.2501/JAR-53-4-372-376 VL - 53 IS - 4 AU - Gian Fulgoni Y1 - 2013/12/01 UR - http://www.journalofadvertisingresearch.com/content/53/4/372.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -