PT - JOURNAL ARTICLE AU - Metzger, Gale TI - Please Pass the Bacon AID - 10.2501/JAR-53-4-359-360 DP - 2013 Dec 01 TA - Journal of Advertising Research PG - 359--360 VI - 53 IP - 4 4099 - http://www.journalofadvertisingresearch.com/content/53/4/359.short 4100 - http://www.journalofadvertisingresearch.com/content/53/4/359.full SO - J Advert Res2013 Dec 01; 53