PT - JOURNAL ARTICLE AU - Precourt, Geoffrey TI - What We Know About New Mixes in Media Marketing AID - 10.2501/JAR-53-4-356-357 DP - 2013 Dec 01 TA - Journal of Advertising Research PG - 356--357 VI - 53 IP - 4 4099 - http://www.journalofadvertisingresearch.com/content/53/4/356.short 4100 - http://www.journalofadvertisingresearch.com/content/53/4/356.full SO - J Advert Res2013 Dec 01; 53