TY - JOUR T1 - In 2013, Once Again, Marketing Art Meets Science JF - Journal of Advertising Research JO - J Advert Res SP - 279 LP - 285 DO - 10.2501/JAR-53-3-273-285 VL - 53 IS - 3 A2 - , Y1 - 2013/09/01 UR - http://www.journalofadvertisingresearch.com/content/53/3/279.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -