RT Journal Article
SR Electronic
T1 Empirical Generalizations: New Laws for Digital Marketing
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 175
OP 180
DO 10.2501/JAR-53-2-175-180
VO 53
IS 2
A1 Wind, Yoram (Jerry)
A1 Sharp, Byron
A1 Nelson-Field, Karen
YR 2013
UL http://www.journalofadvertisingresearch.com/content/53/2/175.abstract
AB