PT  - JOURNAL ARTICLE
AU  - Yoram (Jerry) Wind
AU  - Byron Sharp
AU  - Karen Nelson-Field
TI  - Empirical Generalizations: New Laws for Digital Marketing
AID  - 10.2501/JAR-53-2-175-180
DP  - 2013 Jun 01
TA  - Journal of Advertising Research
PG  - 175--180
VI  - 53
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/53/2/175.short
4100  - http://www.journalofadvertisingresearch.com/content/53/2/175.full
SO  - J Advert Res2013 Jun 01; 53