RT Journal Article SR Electronic T1 What We Know About Advertising JF Journal of Advertising Research JO J Advert Res FD WARC SP 121 OP 122 DO 10.2501/JAR-53-2-121-122 VO 53 IS 2 A1 Geoffrey Precourt YR 2013 UL http://www.journalofadvertisingresearch.com/content/53/2/121.abstract AB