RT Journal Article SR Electronic T1 What We Know About TV Today (and Tomorrow) JF Journal of Advertising Research JO J Advert Res FD WARC SP 3 OP 4 DO 10.2501/JAR-53-1-003-004 VO 53 IS 1 A1 Geoffrey Precourt YR 2013 UL http://www.journalofadvertisingresearch.com/content/53/1/3.abstract AB