%0 Journal Article %A Geoffrey Precourt %T What We Know About TV Today (and Tomorrow) %D 2013 %R 10.2501/JAR-53-1-003-004 %J Journal of Advertising Research %P 3-4 %V 53 %N 1 %U https://www.journalofadvertisingresearch.com/content/jadvertres/53/1/3.full.pdf