PT - JOURNAL ARTICLE AU - Jenni Romaniuk TI - How Healthy is Your Brand-Health Tracker? AID - 10.2501/JAR-53-1-011-013 DP - 2013 Mar 01 TA - Journal of Advertising Research PG - 11--13 VI - 53 IP - 1 4099 - http://www.journalofadvertisingresearch.com/content/53/1/11.short 4100 - http://www.journalofadvertisingresearch.com/content/53/1/11.full SO - J Advert Res2013 Mar 01; 53