RT Journal Article
SR Electronic
T1 Where Marketing Art Meets Marketing Science
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 376
OP 387
DO 10.2501/JAR-52-3-376-387
VO 52
IS 3
YR 2012
UL http://www.journalofadvertisingresearch.com/content/52/3/376.abstract
AB