RT Journal Article
SR Electronic
T1 When Kiosk Retailing Intimidates Shoppers
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 346
OP 363
DO 10.2501/JAR-52-3-346-363
VO 52
IS 3
A1 My Bui
A1 Anjala S. Krishen
A1 Michael S. LaTour
YR 2012
UL http://www.journalofadvertisingresearch.com/content/52/3/346.abstract
AB This study addresses kiosk-based shopping behavior among female consumers. The authors sought to build upon existing promotional retail research that showed and explained gender differences in experiential shopping environments. Upon confirming extant literature findings of gender differences as they apply to perceptions of shopping risk in kiosk environments, the current study manipulates levels of anticipated regret for males and females when shopping in kiosks versus traditional department stores in a between-subjects experimental design incorporating a diverse non-student sample. The robust gender difference indicates that targeted promotions for kiosks are critical to the reduction of possible regret and risk perceptions, especially for females.