RT Journal Article
SR Electronic
T1 Five Steps to Smarter Targeting
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 288
OP 290
DO 10.2501/JAR-52-3-288-290
VO 52
IS 3
A1 Romaniuk, Jenni
YR 2012
UL http://www.journalofadvertisingresearch.com/content/52/3/288.abstract
AB