PT  - JOURNAL ARTICLE
AU  - Jenni Romaniuk
TI  - Five Steps to Smarter Targeting
AID  - 10.2501/JAR-52-3-288-290
DP  - 2012 Sep 01
TA  - Journal of Advertising Research
PG  - 288--290
VI  - 52
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/52/3/288.short
4100  - http://www.journalofadvertisingresearch.com/content/52/3/288.full
SO  - J Advert Res2012 Sep 01; 52