RT Journal Article SR Electronic T1 Measuring Facebook's Impact on Marketing JF Journal of Advertising Research JO J Advert Res FD WARC SP 286 OP 287 DO 10.2501/JAR-52-3-286-287 VO 52 IS 3 A1 LaPointe, Pat YR 2012 UL http://www.journalofadvertisingresearch.com/content/52/3/286.abstract AB