RT Journal Article
SR Electronic
T1 Shopper Marketing and the Digital Last Mile
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 279
OP 280
DO 10.2501/JAR-52-3-279-280
VO 52
IS 3
A1 Precourt, Geoffrey
YR 2012
UL http://www.journalofadvertisingresearch.com/content/52/3/279.abstract
AB