RT Journal Article
SR Electronic
T1 Send <em>This</em> to Your CFO …
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 144
OP 145
DO 10.2501/JAR-52-2-144-145
VO 52
IS 2
A1 Pat Lapointe
YR 2012
UL http://www.journalofadvertisingresearch.com/content/52/2/144.abstract
AB