RT Journal Article
SR Electronic
T1 Lessons from a Legend
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 137
OP 137
DO 10.2501/JAR-52-2-137-137
VO 52
IS 2
A1 Precourt, Geoffrey
YR 2012
UL http://www.journalofadvertisingresearch.com/content/52/2/137.abstract
AB