PT  - JOURNAL ARTICLE
AU  - Geoffrey Precourt
TI  - Lessons from a Legend
AID  - 10.2501/JAR-52-2-137-137
DP  - 2012 Jun 01
TA  - Journal of Advertising Research
PG  - 137--137
VI  - 52
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/52/2/137.short
4100  - http://www.journalofadvertisingresearch.com/content/52/2/137.full
SO  - J Advert Res2012 Jun 01; 52