RT Journal Article
SR Electronic
T1 Keeping Score
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 3
OP 4
DO 10.2501/JAR-52-1-003-004
VO 52
IS 1
A1 Geoffrey Precourt
YR 2012
UL http://www.journalofadvertisingresearch.com/content/52/1/3.abstract
AB