TY - JOUR T1 - Keeping Score JF - Journal of Advertising Research JO - J Advert Res SP - 3 LP - 4 DO - 10.2501/JAR-52-1-003-004 VL - 52 IS - 1 AU - Geoffrey Precourt Y1 - 2012/03/01 UR - http://www.journalofadvertisingresearch.com/content/52/1/3.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -