RT Journal Article
SR Electronic
T1 The Various Words of Mouth
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 12
OP 14
DO 10.2501/JAR-52-1-012-014
VO 52
IS 1
A1 Jenni Romaniuk
YR 2012
UL http://www.journalofadvertisingresearch.com/content/52/1/12.abstract
AB