RT Journal Article SR Electronic T1 The China Puzzle JF Journal of Advertising Research JO J Advert Res FD WARC SP 634 OP 642 DO 10.2501/JAR-51-4-634-642 VO 51 IS 4 YR 2011 UL http://www.journalofadvertisingresearch.com/content/51/4/634.abstract AB