RT Journal Article
SR Electronic
T1 Regulating Political Symbols
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 624
OP 633
DO 10.2501/JAR-51-4-624-633
VO 51
IS 4
A1 Xin Zhao
A1 Jeff Wang
YR 2011
UL http://www.journalofadvertisingresearch.com/content/51/4/624.abstract
AB Advertising regulation in china contains political and ideological nuances. despite evolution of its advertising law and years of practice dealing with various codes, advertisers still find it daunting to decipher the regulations after years of practice. The ideological components of china's advertising law require careful analysis of political correctness and cultural appropriateness. In this paper, the authors use semiotic analysis to consider both advertising that has violated ideological rules and advertising that has successfully transmitted desired ideological messages. And the authors have selected four advertising cases that help clarify the perceptions regarding political ideology in china.