TY - JOUR T1 - Consumer Adoption Intentions Toward the Internet in China JF - Journal of Advertising Research JO - J Advert Res SP - 594 LP - 607 DO - 10.2501/JAR-51-4-594-607 VL - 51 IS - 4 AU - Yinghong (Susan) Wei AU - Gary L. Frankwick AU - Tao (Tony) Gao AU - Nan Zhou Y1 - 2011/12/01 UR - http://www.journalofadvertisingresearch.com/content/51/4/594.abstract N2 - With the increasing growth of internet advertising revenues, it is important to understand what factors may have an impact on consumer intentions to adopt the Internet. This study investigates the effects of impersonal and interpersonal communication channels on consumer intentions to adopt the Internet. Through a stratified random sampling approach, a survey of 3,754 consumers in china was conducted. The structural equation model results suggest that demographic characteristics (age, education, personal income, household income); impersonal communication channels/mass media use (newspapers/magazines, television news); and personal communication channels (word of mouth, personal selling) influence consumer internet adoption intentions at home. ER -