TY - JOUR T1 - Marketing on the Razor's Edge JF - Journal of Advertising Research JO - J Advert Res SP - 559 LP - 560 DO - 10.2501/JAR-51-4-559-560 VL - 51 IS - 4 AU - Pat LaPointe Y1 - 2011/12/01 UR - http://www.journalofadvertisingresearch.com/content/51/4/559.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -