RT Journal Article
SR Electronic
T1 Engaging with Digital China
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 553
OP 554
DO 10.2501/JAR-51-4-553-554
VO 51
IS 4
A1 Geoffrey Precourt
YR 2011
UL http://www.journalofadvertisingresearch.com/content/51/4/553.abstract
AB