PT  - JOURNAL ARTICLE
AU  - Wally Snyder
TI  - Making the Case For Enhanced Advertising Ethics
AID  - 10.2501/JAR-51-3-477-483
DP  - 2011 Sep 01
TA  - Journal of Advertising Research
PG  - 477--483
VI  - 51
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/51/3/477.short
4100  - http://www.journalofadvertisingresearch.com/content/51/3/477.full
SO  - J Advert Res2011 Sep 01; 51
AB  - This article presents the case to advertising professionals for the need to enhance advertising ethics in order to build consumer trust in the company and its brands. It cites research showing that consumers do not trust advertising much of the time. key ethical concerns are discussed, including children's advertising, the blurring of advertising with news and entertainment, and behavioral advertising. In the end, it is the responsibility of the ad professionals to resolve ethical concerns proactively, and they must be encouraged to do so from the top down, and given clear permission to express their concerns.