RT Journal Article SR Electronic T1 Excellence at the Intersection of Marketing Art and Science JF Journal of Advertising Research JO J Advert Res FD WARC SP 461 OP 474 DO 10.2501/JAR-51-3-461-474 VO 51 IS 3 YR 2011 UL http://www.journalofadvertisingresearch.com/content/51/3/461.abstract AB