TY - JOUR T1 - Excellence at the Intersection of Marketing Art and Science JF - Journal of Advertising Research JO - J Advert Res SP - 461 LP - 474 DO - 10.2501/JAR-51-3-461-474 VL - 51 IS - 3 A2 - , Y1 - 2011/09/01 UR - http://www.journalofadvertisingresearch.com/content/51/3/461.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -