RT Journal Article
SR Electronic
T1 Marketing Survival Guide
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 458
OP 460
DO 10.2501/JAR-51-3-458-460
VO 51
IS 3
A1 Heather James
YR 2011
UL http://www.journalofadvertisingresearch.com/content/51/3/458.abstract
AB