PT  - JOURNAL ARTICLE
AU  - Heather James
TI  - Marketing Survival Guide
AID  - 10.2501/JAR-51-3-458-460
DP  - 2011 Sep 01
TA  - Journal of Advertising Research
PG  - 458--460
VI  - 51
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/51/3/458.short
4100  - http://www.journalofadvertisingresearch.com/content/51/3/458.full
SO  - J Advert Res2011 Sep 01; 51