RT Journal Article SR Electronic T1 The Rock in the Pond JF Journal of Advertising Research JO J Advert Res FD WARC SP 456 OP 457 DO 10.2501/JAR-51-3-456-457 VO 51 IS 3 A1 LaPointe, Pat YR 2011 UL http://www.journalofadvertisingresearch.com/content/51/3/456.abstract AB