PT - JOURNAL ARTICLE AU - Pat LaPointe TI - The Rock in the Pond AID - 10.2501/JAR-51-3-456-457 DP - 2011 Sep 01 TA - Journal of Advertising Research PG - 456--457 VI - 51 IP - 3 4099 - http://www.journalofadvertisingresearch.com/content/51/3/456.short 4100 - http://www.journalofadvertisingresearch.com/content/51/3/456.full SO - J Advert Res2011 Sep 01; 51