RT Journal Article SR Electronic T1 A Crisis of Marketing Conscience JF Journal of Advertising Research JO J Advert Res FD WARC SP 451 OP 452 DO 10.2501/JAR-51-3-451-452 VO 51 IS 3 A1 Geoffrey Precourt YR 2011 UL http://www.journalofadvertisingresearch.com/content/51/3/451.abstract AB