RT Journal Article
SR Electronic
T1 Engineered Persuasion
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 339
OP 341
DO 10.2501/JAR-51-2-339-341
VO 51
IS 2
A1 Pat LaPointe
YR 2011
UL http://www.journalofadvertisingresearch.com/content/51/2/339.abstract
AB