PT  - JOURNAL ARTICLE
AU  - Pat LaPointe
TI  - Engineered Persuasion
AID  - 10.2501/JAR-51-2-339-341
DP  - 2011 Jun 01
TA  - Journal of Advertising Research
PG  - 339--341
VI  - 51
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/51/2/339.short
4100  - http://www.journalofadvertisingresearch.com/content/51/2/339.full
SO  - J Advert Res2011 Jun 01; 51